SITUATION:

“Holiday Gift Cards” is one of the larger campaigns done for the restaurant throughout the year. In 2013, a new holiday campaign needed to be developed.

OBJECTIVE:

Increase sales from previous year by 30%.

TKG RESPONSIBILITIES:

Research, strategy, media planning and buying, messaging and creative campaign development, launch, track and measure.

RESULT:

Sales up 47% from previous year. Exceeding goal by 17%.