SITUATION:

River Garden was positioned to enhance existing programs and facilities, and expand current services to include Adult Day Care and Rehab Programs but lacked the needed fund to complete the large undertaking.

OBJECTIVE:

Generate awareness and capital funds to complete the projects, raising $6 million through a capital campaign.

TKG RESPONSIBILITIES:

Strategy, messaging and creative campaign development, launch, track and measure.

RESULT:

A capital campaign was developed utilizing various tactics and messaging tools. It was a success with an excess of $1 million raised.