SITUATION:

As a nonprofit organization, Gator Bowl is tasked with a limited budget to reach out to community partners in order to produce a college bowl game that generates a substantial economic impact on Jacksonville.

OBJECTIVE:

Grow sponsorship commitments and strengthen the organization’s brand awareness within the business community about the Gator Bowl and its many community initiatives.

TKG RESPONSIBILITIES:

Strategy, web development and design, messaging and creative campaign development, collateral and packaging and brand monitoring (7 years running).

RESULT:

Continued growth and support of the Gator Bowl by the business community and a six-year title sponsorship signed with TaxSlayer.com.