SITUATION:

In 2015, DONNA took initiative to better serve its mission to finish breast cancer by looking to grow their local sponsorship agreement with Ashley Homestore.

OBJECTIVE:

Develop and secure a promotional program and agreement that ties the two brands together for a common cause – to finish breast cancer. A program that can be launched regionally and grow nationally over time.

TKG RESPONSIBILITIES:

Program development including: research, strategy, planning, overall messaging and creative campaign development, and assist with launch deliverables.

RESULT:

TKG developed a Furnish the Finish campaign that was successfully received and launched by Ashley Homestores in 2015. 722 total photos were submitted in its first year, including the two Furnish the Finish winners who traveled to the 9th Annual DONNA Marathon Weekend. See their experience here ยป