SITUATION:

For the past six years, 26.2 with DONNA has relied on The Kurtis Group for full marketing and advertising strategy and support.

OBJECTIVE:

Increase registration, fundraising and overall participation.

TKG RESPONSIBILITIES:

Research, strategy, marketing plan, media planning and buying, messaging and creative campaign development, printing, launch, track and measure.

RESULT:

Continued race participation and fundraising increases year-over- year. Funds raised to date: Upwards of $4 million. Registration and participation at 12,000 for marathon weekend.